From Home Furnishing Business
High Point Market, TODL Partner
The High Point Market Authority has partnered with TODL (the Trade Only Design Library) for content sharing that will enhance the year-round experience of the High Point Market for exhibitors and attendees.
The collaboration enables exhibitors to extend physical Market showrooms into the web and mobile environment of TODL through extensive online product catalogs, enhancing their ability to reach professional buying audiences. TODL’s latest innovations in product search, navigation, categorization and filtering enable attendees to more effectively prepare for upcoming Markets by assembling target lists of exhibitors to visit based on their specific needs. That includes the ability to easily search for exhibitor products by types, styles and budget ranges. Project-oriented attendees such as designers, architects and builders can also construct project folders and preferred vendor lists to organize their product research in the context of their commercial and residential projects.
Since its introduction in 2000, TODL has been the go-to online resource enabling designers, architects and professional buyers to source and select from the estimated $46 billion of products that are specified in design industry projects annually. TODL and the High Point Market Authority have teamed up to integrate those in-person and online experiences aiming to expand year-round commerce for professional buyers and sellers.
"Our goal in working with TODL is to leverage their innovative Internet and mobile technology platform to further enhance the High Point buying and selling experience year-round," said Tom Conley, president and CEO of the High Point Market Authority. "High Point's attendees and exhibitors are increasingly Internet-savvy and extensive users of mobile devices. Our partnership with TODL significantly extends the High Point Market experience online and strengthens the ability to leverage the resources of High Point Market before, during, and after market.”
The new TODL platform is based on 15 years of experience servicing the trade exclusively.
“It is finely-tuned to the challenges of professional commerce, which is a significantly different experience than e-commerce for consumers,” said Stacey Tiveron, TODL’s founder and CEO. “At TODL, we never stop innovating with web, mobile, search, analytics and database technologies that help professional buyers efficiently locate, specify and purchase the right products. High Point Market has a long history of defining and perfecting that experience at physical markets. TODL’s focus on the unique online and mobile needs of professional buyers and sellers puts us on the same mission as the High Point Market. This enables us to align our in-person and online resources seamlessly to benefit High Point’s attendees and exhibitors.”