Selamat Designs, FORM Partner for Furniture Collection

March 25, 2015  by in Designer Weekly   

The collaboration will produce a line of furnishings is set to debut to the public in Austin, Texas, in November with a pop-up shop setting with introductions in Las Vegas and High Point Markets to follow in January 2016. After the launch, the line will be immediately available to the trade.

The collection will include major categories in the home and hospitality markets, from larger anchor pieces to accessories. 

“Our collection is intended to be intimate and refined—it captures the simplest of forms and the finest of finishes; it may even ask you to think a little bit,” said Joshua Rose, one of the two principal designer at FORM. 

“The organization of ideas relies heavily on scale, angle, technique and juxtaposition,” said Rafael Kalichstein, FORM’s other principal designer. “It is meant to be approachable and visceral. We can’t wait to see it shine in projects around the globe.”

Selamat Designs has a broad range of customers from individual designers to large commercial designers and retail companies.

“We could not be more excited to be in collaboration with such a talented firm as FORM,” said Thatcher Davis, co-owner of Selamat Designs. “We are thrilled to bring a fresh voice to Selamat and to broaden our appeal. Their unique vantage point as mavens of design will be an excellent compliment to the time-tested work we already do so well.”

“Every piece of furniture and every accessory the company offers tells a tale,” said Shannon Davis, Selamat co-owner. “Ours is a classic story for every occasion. We aim for this collection to reach a new customer base as well as excite our current, dedicated clientele; we are elated to be incorporating this new perspective into the Selamat line and we can’t wait to welcome all the new people to the Selamat party.”