From Home Furnishing Business
Pride Family Brands Expands High Point Market
Located at Main 101 in the IHFC, the company has doubled its showroom size.
“Our experience with the October market including the brisk retailer and designer traffic and the positive reception to the outdoor category contributed to our decision to increase our High Point showroom,” said Steve Lowsky, president of Pride Family Brands. “With the assistance of the IMC team, we were able to obtain adjacent space that affords us greater product exposure and display opportunities.”
The showroom will focus on presenting the sales potential of casual furnishings. Handpicked selections of luxury cast aluminum deep seating, dining and accessories will be featured in displays geared to the furniture and design trade clientele.
“Our newly designed showroom will allow us to feature both our Castelle and Summer Winds collections,” Lowsky said. “We will be able to provide not only greater focus on proven sellers, but also the exciting potential of luxury outdoor living for traditional furniture retailers and designers.”
The company will host a number of afternoon celebrations to mark the showroom expansion.