Daily News
From Home Furnishing Business
Safavieh Mattress Line Ready for Shipping
March 11,
2015 by in Bedding, Product 
Home furnishings supplier and retailer Safavieh begins shipping its proprietary line of mattresses this month.
The Safavieh Dream line of spring-coiled mattresses ship via UPS from online retailers.
“Breaking into the mattress business was a natural move for us,” said Jonathan Yaraghi, creative director for the company. “Our mattresses are ultra-comfortable, ultra-quality and competitively priced. We are democratizing an unnecessarily confusing purchasing process and making it easy and affordable for people to get a good night’s sleep.”
The mattresses feature the company’s DreamTech technology that allows the product to roll up into a small, shippable size for doorstep delivery.
“A good night’s sleep shouldn’t be a privilege,” Yaraghij said. “My great grandfather founded this company before the word ‘convenience’ had even entered the lexicon of home design. We’re now leading the cross section of modern convenience, consumer accessibility and luxury for all.”
The company’s mattress line features individually encased tempered steel coils, euro box top design and MemorySoft foam top.
The Safavieh Dream line features four styles all that ship in boxes that can fit in the trunk of a car and opened at home. The line is priced to retail from $179 to $649.