From Home Furnishing Business
Restonic Snags Women’s Choice, Consumers Digest Honors
Mattress supplier Restonic’s ComfortCare collection has been awarded the 2015 seal of approval from Women’s Choice and Consumers Digest Best Buy for excellence in brand experience.
This is the fifth year the company has been recognized by Women’s Choice, and Restonic has been a Consumers Digest honoree multiple times since 1987.
For the January Las Vegas Market, the company upgraded its ComfortCare and ComfortCare Select collections and added a luxury line to the group, ComfortCare Limited.
All mattresses in the collection feature Restonic’s patented Marvelous Middle technology, which utilizes higher density wire in the center third of the mattress for support
“We’re honored to be awarded these accolades from Consumers Digest and Women’s Choice and we’re energized to continue to maintain these standards for our retail partners to support the dreams of our consumers,” said Ron Passaglia, president of Restonic. “To move beyond reacting to creating, we need to keep pace with our consumers, modulating our efforts to consistently deliver on our brand promise.”
This year, the company has committed to investing in two research projects to guide the development of online training modules for retail sales associates. Restonic will also be unveiling new brand strategies on social media in April.