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From Home Furnishing Business

Crystorama Expands Dallas Market Showroom

December 31, 2014  by in Lighting, Market, Product   

The showroom, now totaling more than 4,300 square feet, is located in Space 3503 of the Dallas Trade Mart. The additional space will enable Crystorama to showcase a large assortment of new lighting designs being introduced this market as well as a broader range of best-selling merchandise. As part of the expansion, Crystorama also is doubling the size of its "Libby Zone," a focused presentation of transitional lighting products created in partnership with designer, author and TV personality Libby Langdon.

Crystorama's expanded showroom also includes a large bar for entertaining as well as a lounge area and conference room.

"We are re-merchandising the space so that the entire showroom flows seamlessly from one display area to the next," said Brad Kleinberg, president of Crystorama, Westbury, N.Y. "A number of our retailers rely on us for ideas for their own showrooms, so we always work hard to keep our presentations fresh and on trend."

The expanded showroom design will feature several freestanding brick walls as well as creative displays that mix rustic elements, such as corrugated tin combined with elegant crystal chandeliers.

Crystorama will host a reception for customers and news media in its showroom during market, 4-6 p.m. on Jan. 14. The reception will feature cocktails, hors d'oeuvres and the company's signature chocolate fountain.

The ribbon cutting for the company's new space takes place at 4:30 p.m., followed by the presentation of Crystorama's annual Rep of the Year award at 5 p.m. Guests also will have a chance to meet designer Langdon as part of the event.