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From Home Furnishing Business

Natuzzi Americas Launches Natuzzi Design Studio

Leather upholstery vendor Natuzzi Americas has launched Natuzzi Design Studio, a new division that will focus on growing business with architects and designers.

“With the evolution of the Natuzzi Italia brand that now encompasses a total look, we are well positioned to attract designers and architects looking for modern and contemporary lifestyles,” said Scott Sullens, director of the High Point-based division. “Our goal is simple, to make Natuzzi a premium resource for designers and architects.”

Designers will have access to the Natuzzi Italia and Re-Vive product categories. Both are supported by a Quick Time Program that pulls stocked product. In addition, Natuzzi has partnered with its local retail partners, has become an ASID Industry Partner, and global sponsor of Design Camp.

“Working with our retailers and these great organizations is critical to the success of this program,” said Sullens.

Natuzzi will work with designers directly when there are no local retailers in the market. Natuzzi has created an online Designer Lounge that allows designers access to the catalogs, images and price lists. The Natuzzi Design Studio also has developed a social media platform, (separate from Natuzzi) that includes Facebook (@NatuzziDesignStudio), Twitter (@NatuzziDesign), and Instagram (@Natuzzi_Design_Studio) to connect with the design community.

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