From Home Furnishing Business
Tupelo Market Expects Increased Retail Traffic
Pre-registrations for attendance for the upcoming Tupelo Furniture Market have picked up considerably, according to the Tupelo Furniture Market management.
Kevin Seddon, president, said registration is ahead of where it was this time last year. He said he expects more than 200 retail store owners and buyers will register each day between now and the scheduled date of the furniture trade event Feb. 5-8.
“We are completely satisfied with the results of our marketing efforts thus far,” Seddon said. “We expect close to 15,000 industry professionals to eventually pre-register for the event. Not every retailer that pre-registers will attend, so our focus now is two-fold: First, continue to market to those that have not yet registered, and second, ‘re-market’ to those that have already committed and keep them informed about new companies, products and programs that will be available to them when they show up in February. Attendance for last February’s market was hindered by inclement weather, so we are very pleased that we are having similar advance success with pre-registration because this year’s weather outlook looks far more positive.”
The Tupelo Buyer Rewards Initiative will also be available to all retailers interested in attending, Seddon added. It’s comprised of numerous attendee-centric packages and benefits such as the Super Early Bird registration offer, expanded regional shuttle services, special “show dollars” that can be spent during market, buyer and seller “Matchmaker” assistance, educational seminars along with travel incentives.
Exhibitors at the market will offer buying incentives to retailers placing orders at the market. The Tupelo Only Specials are offered by more than 100 exhibitors.