From Home Furnishing Business
High Point Releases Fall/Winter Style Report
The 28-page report was developed by six home fashion trendsetters, all part of the Market’s 2014 Style Spotters team, who searched the High Point Market for the hottestitems and then translated their picks into today’s top trends for the report.
The Style Spotters program, launched during the October 2011 Market, features home fashion trendsetters that showcase their favorite products and top trends from Market exhibitors on Pinterest. For 2014, a whole new team of Style Spotters was chosen, led by Michelle Jennings Wiebe, a veteran of the 2013 program. When they chose an item, they presented exhibitors with signs that highlighted the Style Spotter’s name with a QR code and URL for the High Point Market Pinterest board.
Style Spotters who contributed to this Market Style Report include:
* Michelle Jennings Wiebe, Year 2013 Style Spotter “Emeritus”, Studio M.
* Mitzi Beach, Mitzi Beach Interiors.
* Jeanne Chung, Cozy•Stylish•Chic.
* Shay Geyer, Fall 2013 Runner-Up, IBB Design Fine Furnishings.
* Meredith Heron, Meredith Heron Design Inc.
* Gary Inman, Glave & Holmes.
* Denise McGaha, Denise McGaha Interiors.
High Point Market has received international recognition as one of the top brands using Pinterest, and its Style Spotters program has received accolades from many sources. Most recently, High Point Market won the 2014 “Best Use of Social Media” E.X.C.I.T.E. Award in June. Named alongside such top-shelf brands as The Today Show, Whole Foods, Pillsbury, and Random House, the High Point Market also has been listed as a brand that creatively used Pinterest as part of its overall marketing plan.
The Style Spotters team for 2014 worked through both Markets (April and October), which afforded continuity and expanded marketing possibilities for the High Point Market Authority. Applications to be considered for the 2015 Style Spotters team are being accepted through Dec. 5. Program information is available here.