Daily News
From Home Furnishing Business
Valdese Expands Crypton Collection
November 20,
2014 by in Product, Upholstery 
Valdese Weavers and Crypton will expand the Crypton Home collection this winter, opening the program across all Valdese brands, including custom products and exclusives.
The move allows customers to decide which constructions, colors and patterns they need to be high performance.
“We have been extremely pleased with our launch of Crypton Home branded fabrics. This enhanced initiative puts the power of selection in our customers' hands,” said Valedes, N.C.-based Valdese Weavers President and CEO Michael Shelton. “Their choices are now driven by what they conceive in a performance line, by utilizing our well established core competence for customization combined with the power of the Crypton Home brand.”
After only a year of collaboration on the Crypton Home program, which began at December Showtime 2013, both companies became attuned to the possibilities of expansion and a growing desire in the marketplace for performance fabrics that crossed constructions and yarns.
“It combines unmatched selection with unmatched performance,” said Crypton Co-chairman Randy Rubin. “No other fabric has the cleaning and stain resistance properties of Crypton Home.”
Crypton’s performance includes stain-release fibers, soap-and-water cleaning, and high level abrasion resistance, to name a few.
Valdese Weavers Chief Creative Officer Laura Levinson points elements beyond performance that make Crypton stand out from other performance fabrics on the market. Chief among those differences is the ability to customize fabrics for customers.
“Our vast yarn banks, unlimited colors and wide range of constructions give the customer carte blanche to create what they want,” said Levinson. “If there’s a pattern they can’t find, we’ll design it. If there’s a certain color desired not currently in our line, we’ll dye it.”
Levinson also pointed out the ability to mix fabrics from all Valdese Weavers brands: “From the boutique brights of Circa to the shimmering glamour of Home Fabrics and the wide range of styles from the Valdese Weavers brand, we cover a lot of ground, marketwise.”
In addition to multiple brands, the company also works with varied yarns that product a natural feel. “We work with an array of natural fiber blends which produce fabrics with interesting textures,” says Levinson.
Shelton is excited about Showtime this December, mostly to see customers’ reactions to all the possibilities that await them. “This program is a first, and I think we’re going to create tremendous interest.” Not to mention, the value makes it outstanding. “It puts beautiful, high-quality performance fabrics within everyone’s grasp.”
The Crypton Home collection will be shown in High Point at Showtime this December in the Valdese Weavers showroom, on the sixth floor of the Market Square Textile Tower. The display will include 100 fabrics from the collection.