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From Home Furnishing Business

Capel Relocates Atlanta Showroom

November 13, 2014  by in Carpets / Rugs, Market, Product   

The new showroom, which will increase Capel's display footprint and visibility, is Suite 15 on the third floor of Building 1 (space 3-C-15). The company previously showed in space 6-F-2.

"We've always wanted to be on the third floor of AmericasMart to make it easier for our customers, many of whom like to start their shopping on that floor during market," said Allen Robertson, vice president of sales for Capel Rugs, Troy, N.C. "We can't wait for them to see the new space and experience our latest innovative design themes of Color Burst and Texture Riot."

To maximize the impact of this prime location, Capel Rugs commissioned a complete renovation of the space. Workers have been busy installing creative new flooring and wall treatments that will make an immediate impression on customers as they enter the showroom. The location will showcase Capel's fresh new looks, which include sari silks, contemporary designs, new vintage collections and the company's famous American original braids updated in new styles.

"The layout of our new showroom offers additional presentation opportunities that will enable us to show a large assortment of exciting rugs, while also providing space to incorporate graphics, accessories and décor items that demonstrate how well our designs coordinate with a diverse range of interior design products," said Robertson.

Customers will be in for a whole new experience at the new showroom in January as well as at future markets, as Capel Rugs continues to make improvements to the space.