Daily News
From Home Furnishing Business
Summer Classics Signs on for Vegas
October 31,
2014 by in Las Vegas, Market, Outdoor Furniture, Product 
Summer Classics, Montevallo, Ala., will show at the August 2-6 summer Las Vegas Furniture Market, which will debut 250,000 square feet of fully built-out permanent showroom and temporary exhibit space on the 12th and 13th floors in Building C devoted to the casual/outdoor category.
“Las Vegas Market gives us an ideal opportunity to grow our business,” said Summer Classics President and CEO William “Bew” White III. “Key channels for us to expand include furniture stores, especially those in the West, catalogue and Internet companies, as well as designers. We believe Las Vegas Market is the premier venue because those channels shop there consistently. The timing of the Summer Market in Vegas is also ideal for us and our customers.”
“We’re seeing more and more outdoor manufacturers sign on for the new casual/outdoor launch this summer,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “Interest continues to grow rapidly and more announcements will be coming soon.”
Staack added that providing buyers with additional category choices enhances the value of the Las Vegas Market.
“It’s one-stop shopping--giving buyers an opportunity to fulfill their buying needs at one venue rather than adding another trip to their schedule," he said. "Traditional furniture retailers are looking to augment their product mix with casual furniture, because they are seeing the benefit this category provides to their product portfolio.”
In its new Las Vegas showroom, Summer Classics will feature its complete line of high-quality resin wicker, cast aluminum, wrought aluminum, teak and wrought iron patio furniture, in addition to outdoor cushions from their exclusive line of outdoor fabrics. The company produces a full line of accessories as well, including outdoor lamps, patio umbrellas, outdoor patio rugs, and more.
Founded in 1978 as a plastic umbrella base manufacturer, Summer Classics has evolved into a leading resource for outdoor furniture. Summer Classics’ products are available throughout the United States and Canada, as well as through namesake retail stores in the Southeast.