From Home Furnishing Business
Surya Releases Fall 2014 Catalog
Rug and accessories vendor Surya has released its fall 2014 catalog, featuring more 7,000 coordinating home accessories displayed in an intuitive, easy-to-navigate format for simplified product location and a more efficient shopping experience.
In addition to hard copy format, the new catalog can be accessed via Surya’s free iPad app, which provides zoom-in capability for viewing of fine product details and the ability to check product inventory on the go 24/7.
Showcasing more than $100 million of product inventory, the 750-plus-page catalog includes hundreds of new products across multiple categories, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and--new for this catalog--bedding. The lighting section has been expanded to reflect significant additions to the category and now incorporates more product details for easier product selection.
The best-selling products within each category are indicated by a Top Seller icon and also appear in a special Top Sellers section at the front of the catalog for quick reference. Surya guarantees shipment of its best-selling accessories and rugs (5-by-8-foot and 8-by-11-foot sizes) within two business days and ships all other in-stock items within three business days.
“As we continue to expand the depth and breadth of our product offering, it is important to make it as easy as possible for our customers to find the products they need to build a complete coordinated look,” said Satya Tiwari, president of Surya, Calhoun, Ga. “Our latest catalog not only provides a very logical and user-friendly way to view the variety of styles, colors, materials and constructions that Surya offers but also ignites the imagination with almost limitless design possibilities.”
The new catalog has been mailed to customers and is accessible digitally here.