Daily News
From Home Furnishing Business
ELK Group Commits to Atlanta
October 8,
2014 by in Market 
ELK Group International has committed to a new 10,000-plus-square-foot showroom in AmericasMart Atlanta will showcase its family of home décor, home accents, furniture and lighting lines--Dimond, Lazy Susan and Sterling--together for the first time.
The colocation of its lines allows ELK to simplify the buying experience for its large and diverse customer base. Serving buyers from the home and design, gift, hospitality and e-commerce sectors, the company is now able to showcase multiple lines and collections together to meet the individual needs of its loyal customers. The new space’s location in AmericasMart’s Open Daily Home & Design marketplace also allows designers and retailers to source product from the lines during non-Market times.
“We are excited to have ELK Group International as our partner in making AmericasMart the industry’s preferred design resource,” said Dave Savula, executive vice president of Leasing. “We look forward to having the showroom as a vibrant component of our marketplace during our Markets and every day.”
“We are proud to renew our commitment to Atlanta with this expanded showroom,” said John Haste, senior vice president of sales and marketing of ELK Group International. “We are looking forward to the ability that AmericasMart gives us to expand our diverse product lines and explore new category opportunities. The quality, range and quantity of buyers that it brings to our showroom is the perfect complement to our growing collection.”
The showroom, which is located on Floor 6 of AmericasMart Building 1, features a fresh, new look with the company’s best-ever presentation at AmericasMart. The location places the showroom near a new enclosed bridge connecting the Home & Rug collection in Building 1 to the Gift collection on Floor 6 of Building 2 as well as the relocated Market Club Lounge, a new destination for AmericasMart’s top buyers--those representing buying companies that have attended at least five Markets in the past five years.
A ribbon cutting and special event welcoming buyers to the new showroom will take place in January at The Atlanta International Gift and Home Furnishings Market.