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From Home Furnishing Business

Surya Has 1K-Plus New Products on Tap

Rug and home accessories vendor Surya has more than 1,000 new products set for launch at the upcoming High Point Furniture Market.

The goods reflect a diverse range of colors, textures and lifestyles along with innovative new materials and constructions. Products across multiple home accessory categories will be showcased in themed vignettes throughout Surya’s redesigned showroom, Showplace 4100, providing design inspiration and merchandising ideas that can be easily translated to retail spaces.

Highlights of the new introductions include and expanded bedding line. Five new collections are available in both duvet and quilt sets with matching accent pillows and poufs for many designs. The collections span a range of color palettes--from earthy neutrals and softly muted hues to classic, sophisticated shades and trending indigo blue. Rich linen, cotton, velvet, silk and cotton sateen are embellished with fine details such as crocheted edges, embroidery, hand-stitching and pleating.

An enhanced lamp offering features more than 150 new items in an array of tones and finishes, all designed to coordinate with popular decor styles and trends. Many designs include textured shades, along with colored or metallic shade linings. The expanded collection also includes a number of crystal and glass lamps as well as coordinated table and floor lamps.

Decorative accents include more than 250 new vases, jars, bowls and novelty accents have been added to complement Surya’s rug and accessory offerings. Available in a variety of materials, colors and finishes, styles range from organic and rustic to global and elegantly refined--including Japanese-themed and Scandinavian-inspired looks.
Outdoor products expansion.

A greatly expanded outdoor product line features vibrant color and high-performance materials. New outdoor categories include lamps, mirrors, ceramic planters, garden stools, lanterns and candle holders in an assortment of brights, earthy hues and neutrals for convenient mixing and matching.

Rug collections making their debut at market include a number of new machine-made collections in fresh hues such as purples, greens, blues and grays. Techniques such as drop stitching have been applied to the surface of the rugs to add texture and dimensionality, while over-dyed and distressed patterns inspired by Surya’s hand-knotted rugs provide high-end designer looks at a very accessible price point.

Also being launched are a number of flatweave collections, including Stallman, which features geometric patterns in refined neutrals with a distressed, vintage look, and Galvan, hand-woven of viscose with dainty geometric patterns in a soft pastel color palette.

Surya is also broadening its floor pillow offering to provide additional casual seating options. On-trend global motifs and tassel embellishments lend a relaxed Bohemian feel while a woven wool construction brings texture and durability. All floor pillow designs are also available in coordinating standard-sized pillows.

Rounding out the introductions are several new licensee designer collections, including inaugural collections from Bobby Berk Home and Dwell, along with outdoor rugs, pillows and poufs from Candice Olson.

“We continue to innovate and diversify our product offerings to meet the needs of retailers and designers who want to be able to provide not only an expansive range of coordinating home accessories but well-thought out collections that make it easy to build complete looks,” said Lynne Meredith, vice president of product development, Surya, Calhoun, Ga. “We are excited to debut so many new styles, colors and constructions for both indoor and outdoor lifestyles.”







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