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From Home Furnishing Business

Customatic Has New Fabric, Color Options

Customatic Adjustable Bedz has introduced a number of new fabric, color and design options that will be available on select models of the company’s adjustable bases.

The announcement supports Customatic’s philosophy of fostering collaboration between the company and its retail partners.

With customized designs and exclusivity a way for retailers to set themselves apart from the competition, Customatic’s new adjustable bed base materials include fashion-forward textures and patterns such as tweed, herringbone, micro-fiber, faux-leather, mesh and circular knits.  All will be available in a variety of colors--ranging from neutral browns, tans, and beiges to vibrant reds, greens and blues--to match any showroom or home decor. Depending on selections, the design combinations will range from traditional to ultra-contemporary styles. The company's ultimate goal in offering new design options is to allow the retailer to create an individualized frame that will best fulfill the needs and desires of its unique customers.

“We launched these new design styles to reflect the varied target demographics our retailers are working to attract. The current state of the market tends to see oversaturated styles that are truly commonplace. We want to move the category forward with the next generation of clever styles and designs for our adjustable bases,” said Phil Sherman, a partner with Customatic Adjustable Bedz. “At Customatic, we seek to create valuable collaborations with our partners and our new fabric, color and design options are the next step in creating unique, attractive products.”

Customatic Adjustable Bedz specializes in cutting-edge innovations in adjustable bed bases, mattresses and pillows. Customatic Adjustable Bedz is headquartered in Natick, Mass., and operates in 344,000-square-foot manufacturing facilities in Taiwan.

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