From Home Furnishing Business
John Thomas Furniture Expands Custom Finish Program
The solid wood, custom finish casual dining and accents program was introduced in 2007.
According to Bryan Sprinkles, national sales manager, the expansion will give the company's customers the opportunity to offer shoppers more custom solutions than ever before.
“When we launched the Select program we truly had no idea how expansive the possibilities were, how much it would grow, how big the niche for affordable custom solid wood furnishings is, and how much our retailers, shoppers, and trends would drive us," he said. "It simply is the most exciting project I’ve ever been a part of."
The program now includes full collections of dining, kitchen, bedroom, occasional and accents, home office, storage, home entertainment and youth.
The expansion of product will be available for order immediately and will be introduced at the upcoming October High Point Market and will not alter the company’s commitment to its 30-day order to delivery time.
“We’ve been planning and preparing for this expansion for close to five years now,” Sprinkles said. “The biggest piece of the preparation puzzle has been understanding inventory patterns and maximizing production efficiencies, which we’ve done consistently over the last several years.”
In addition to the expansion, the company has redesigned its logo to a more transitional, lifestyle look to embrace the new whole home approach.
“We spent a lot of time and energy on the redesign of the logo,” Sprinkles said. “With the expansion of our Select offering, our vision has broadened as well. Our new brand, our logo, will identify this vision.”