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From Home Furnishing Business

Surya to Show 700+ Outdoor Products at Casual Show

September 9, 2014  by in Market, Outdoor Furniture, Product   

Featuring a range of coordinating accessories across multiple categories along with high-performance materials, the new offering will make it easy for end consumers to achieve a complete and cohesive look for their outdoor living spaces.

In addition to debuting several hundred products within its existing outdoor categories (rugs, pillows and poufs), Surya is launching a number of new categories, including outdoor lighting, mirrors, ceramic planters, garden stools, hurricane lamps and candle holders in a variety of rich textures and finishes. Styles range from global-inspired designs and over-scaled tropical motifs to solids, stripes and geometric patterns--all available in vibrantly-hued warm and cool color palettes for convenient mixing and matching.

The brand’s new pillow and pouf collections are constructed of premium fabrics, including Sunbrella, to bring style and comfort to outdoor spaces while providing superb weather resistance and durability. Several innovative rug constructions, such as a crocheted look typically seen only in indoor rugs, will be on display, as will a new outdoor collection from HGTV design personality Candice Olson.

“As consumers spend more time outside, they are looking for accessories that will enable them to create inspired outdoor living spaces that complement their indoor spaces,” said Satya Tiwari, president of Surya, Calhoun, Ga. “As with our indoor offerings, our goal in expanding our outdoor line is to simplify the shopping experience by providing a single resource for coordinating outdoor accessories. In addition to offering a broad range of fashion-forward products, we will provide sales and merchandising tools to help retailers grow their outdoor business. We look forward to extending our reach in this important segment.”

Surya has created a dedicated team to promote and sell its expanded outdoor line, including casual furnishings industry veteran Jim Levine, who recently was brought onboard to head the outdoor initiative; and a group of regional sales representatives who will target specialty outdoor retailers throughout the United States.

Surya will show at the Casual Market in booth 7-4123 of Chicago's Merchandise Mart.