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From Home Furnishing Business

Simmons Teams with Wright on Branding

Simmons Bedding Co. has teamed with Wright Global Graphics to introduce a new branding program that features the Wright's RetaiLive technology.

Simmons showcased the content of its new campaign at the recent Las Vegas Furniture Market.

Wright Global Graphics worked with Simmons to integrate RetaiLive Technology directly to content promoting Simmons' most popular models and collections, including Comforpedic iQ, Beautyrest Recharge and Beautyrest Black.

RetaiLive is technology that gives the consumer direct access to product information through the use of their own smart devices. Compatible with SmartPhones or Tablets, RetaiLive incorporates either Optical Image Recognition or NFC Chip technology directly onto the point of sale materials, which creates an interactive and informative experience for the consumer. By scanning a designated area on the Point of Sale Material, the consumer gains immediate access to an unlimited amount of virtual content established by Simmons. Product Specifications, Lifestyle Videos or Component Features are just some of the content that can be delivered directly to the consumer at the critical point of sale. 

"With RetaiLive, we are able to provide retailers with a no-cost, space-efficient video solution that helps build consumer excitemen,” said Simmons Senior Director of Media & Digital Marketing Nick Jezariant. "Through video storytelling and animated product demonstrations, this app allows us to differentiate our Beautyrest and ComforPedic iQ lines on retail floors."

“Simmons is on the cutting-edge of technology in their product development, so it was no surprise when they approached us to develop a branding campaign using the newest innovation in mobile marketing,” said Senior Vice President of Business Development & Chairman of the Board Don Wright. “When utilized in a retail environment, RetaiLive will make the consumer interaction with these products a memorable and unique experience. It is an awesome sales tool and provides RSAs and consumers a completely dynamic, interactive, and informative shopping experience.”

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