Daily News
From Home Furnishing Business
Aico Upgrades Vegas Showroom
July 18,
2014 by in Las Vegas, Market 
The experience will begin in the entry on the 16th floor of World Market Center's Building C with an expanded lobby decked with signature décor and high-definition videos created to inspire market attendees to replicate a similar shopping experience in their own retail spaces.
"My vision was to take our dealers to a new world, where they could envision furniture as fashion and create an exciting experience that would inspire them to explore new ways to engage with their customers,” AICO CEO and Founder Michael Amini said. “The response to our expanded showroom in High Point was so positive; I felt we could go beyond expectations in Las Vegas.”
Using the theme “Beyond Expectations,” the new space features multimedia presentations, a newly designed bistro and mirrored ceilings with polished rose gold accents, high-gloss black flooring and a new water feature. The combined elements convey a feeling of being in the foyer of a sophisticated, contemporary 5-star hotel. Las Vegas market attendees can browse the company's collections surrounded by an infinity pool, large columns, advanced lighting techniques and more.
AICO operates two showrooms on the 16th floor of World Market Center, Building C. The main showroom is at C1601, and the adjacent Mia Bella leather gallery is space C1696. Market attendees will experience a grand entrance in the lobby of the showroom, which overlaps the adjacent Mia Bella leather gallery that has also been upgraded with the same style features expected from Michael Amini designs.
“Displaying both the AICO showroom and Mia Bella leather gallery with complementing color palettes at the entrances creates symmetry and flow, which adds to the shopping experience,” said Senior Vice President of Sales & Marketing Chuck Reilly. “Today’s consumer is looking for the ‘wow factor’ when they visit a retail showroom, so our goal was to inspire our customers to create similar a shopping experience."