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From Home Furnishing Business

Surya Takes Icon Honors for Technology

July 17, 2014  by in Market   

Surya, Calhoun, Ga., also earned a visual display award for its Atlanta Market showroom.

The Icon award recognized Surya’s comprehensive social media presence and strategy. Its broad social media program includes regular postings of relevant content across multiple platforms, which can be shared by customers to generate brand awareness, showcase thought leadership and drive rug and accessory sales. The brand, which uses the “suryasocial” moniker on all of its social media accounts, achieved several key milestones in 2013, including reaching 100,000 likes on Facebook, 5,000 followers on Pinterest and the launch of an Instagram page.

Surya's visual display award recognized its themed showroom, which showcased a range of trends, including Modern Craft, Botanical, Heirloom and Metallic, unifying the vignettes, window displays and building lobby through use of an eye-catching bright pink color with orange and tan accents. This marks the third time that Surya has won the Best of Floor award.

“We are very honored to receive these esteemed awards,” said Satya Tiwari, president, Surya. “The Surya team works tirelessly to thoughtfully represent the depth and breadth of the Surya brand across all promotional mediums, whether that’s our social media platforms, showrooms and exhibit spaces or trade advertising. Our aim is not only to simplify the design and merchandising process for our designer and retailer customers but also to educate them on the power of social media and inspire them with fresh and innovative ideas that can be easily replicated.”