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From Home Furnishing Business

Smartstuff by Universal Enters Crib Market

Universal's Smartstuff by Universal Furniture youth division is entering the crib market and expanding its youth collections.

The company will introduce four Smartcribs designs, offered in multiple finishes to coordinate with all existing kids furniture collections.

“When we decided to enter the crib business, we started with the same premise of Smartstuff: How do new moms and dads really live and care for their babies?" said Jeff Scheffer, president and CEO of Universal Furniture International. "For us, it starts with taking a smart approach to function and then we begin designing the style of the collection." 

The new cribs and a changing table topper will debut at the ABC Kids Expo, held Sept. 7-10 in Las Vegas. All cribs are designed to convert into a toddler bed and then later into a full size bed. They will start shipping in November 2014. 

In addition, Smartstuff will introduce two youth collections at the October High Point Market with additional collections in early 2015.

“We are working to make life a little more convenient for moms and dads,” Scheffer said. “Just as the arrival of a new baby is a welcomed addition to any family, we’re excited about our entry into cribs.  We look forward to becoming an expanded resource for parents, kids and our customers, from cradle through college.”



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