From Home Furnishing Business
Heritage Home Designer Brands Move to Market Square
Heritage Home also is reconfiguring previously occupied space in the IHFC in order to achieve more impact for its Thomasville, Broyhill, and Lane brands. The new showrooms will be open for the Oct. 18-23 High Point Furniture Market.
“Our strategy is to compete as one company with 10 highly differentiated brands,” said Ira Glazer, president and CEO of Heritage Home Group. "This move shows our commitment to fostering each individual brand identity, while making it easier to do business with us as a single entity."
Market Square will be home to all of the Heritage Home Group designer brands, with the third floor featuring new individual showrooms for Hickory Chair, Henredon, Pearson, Maitland Smith and Lane Venture. The fourth floor will be occupied by Drexel Heritage, La Barge and the Barbara Barry collection of Henredon.
Hickory Chair and Pearson are relocating from previous locations at 330 and 200 N. Hamilton Street, respectively. Henredon, Maitland Smith, Drexel Heritage, La Barge and Barbara Barry are relocating from their previous locations on Eastchester Drive; and Lane Venture is moving from the IHFC. In total, Heritage Home will occupy more than 121,000 square feet in Market Square.
“We have been working on bringing these leading design brands to Market Square for quite some time now, and are thrilled to have finally found the right space for them,” said Julie Messner, vice president of leasing for International Market Centers, owners of Market Square and IHFC. “This completely changes the landscape of this iconic property, further cementing it as a destination for designers and higher-end retailers.”
The Thomasville showroom will relocate from the eighth floor of IHFC to the sixth floor of IHFC to occupy contiguous space with Broyhill and Lane Furniture for a total of 85,000 square feet.
“Having all of our designer brands together in a prime downtown location is ideal for supporting our future growth plans,” said Roxanne Bernstein, chief marketing officer of Heritage Home Group. “This move is a significant investment and reflects our commitment to building the unique identity of each of the brands in our portfolio.”