Daily News
From Home Furnishing Business
AmericasMart Promotes Business Education
June 27,
2014 by in Market 
The offerings include specialized, retail-specific programming on topics such “Six Ways to Sell Gift Cards--Proven Strategies that Work” presented by the Georgia Retail Association and Florida Retail Federation; and “Retail by Design: A Blueprint to Store Event Success” and “Retail by Design: A Blueprint to Buying to Merchandise” presented by AmericasMart advisory board member Melissa Haberstroh, president of Burlap Horse LP. AmericasMart and burton+BURTON will host a lively breakfast discussion about merchandising for a hospital gift shops at the “Breakfast with The Burtons” special event.
Haberstroh also caters to the other side of the Market experience with a seminar geared toward exhibitors: “How to Think Like a Retailer--And Sell Them Better.”
Social media expert Tucker Berta will present four seminars. Berta shares tips for launching a social media campaign in her seminar “Your Social Debut: Introduction to the Basics of Social Media Marketing for Business.” She coaches more advanced users in “Stepping Up Social: Strategies for Social Media Marketing for Business.” Both seminars are offered twice during the Market.
AmericasMart continues its partnership with the Oriental Rug Retailers of America at the Atlanta International Area Rug Market (Wednesday, July 9-Saturday, July 12) with a series of seminars for current rug retailers and buyers interested in exploring the product opportunities.
Rug expert Phil Menedian, director of education for ORRA Programming, moderates a discussion of numerous pieces in “Knot to be Missed,” reviews current appraisal techniques in “Enhancing Your Rug Appraising,” and leads a tour of AmericasMart’s four-floor rug marketplace in “Walking the Marketplace.”
Rug buyers also have the opportunity to sit for the CRA Examination, moderated by Menendian and ORRA Education Committee members. The exam will be in two parts: written and identification. Examinees will be tested on historical and technical knowledge of hand-knotted rugs as well as proper identification of 35 Oriental rugs by sight.
Click here for a full list of seminars and events.