ASID Billings Index Shows 1Q Growth

May 28, 2014  by in Designer Weekly   

The index, an economic indicator of residential and nonresidential improvement spending, adds perspective to other construction indices.

“With this first quarter release, ASID Research relaunches its enhanced monthly benchmark for tracking residential and nonresidential improvement spending, with an emphasis on interior design,” said Randy Fiser, executive vice president and CEO of ASID. “We are pleased that ASID Research will augment vital industry data authorities such as the American Institute of Architects (AIA) Architecture Billings Index (ABI) and the National Association of Home Builders Housing Market Index (HMI). ASID Research, with its monthly reporting of the IDBI, will continue to be an important resource for any party interested in the design and

construction sectors.”

The ASID IDBI reflects a lead time of approximately three to four months between interior design billings and spending. During March 2014, home improvement spending was estimated

at a rate of $145 billion. In addition, the ASID IDBI index correlates with nonresidential spending. For the period March 2013 through March 2014, the ASID IDBI has been above the norm of 50 for 12 consecutive months, indicating growth across the interior design industry. In addition, the ASID IDBI reveals strong inquiry scores, indicating that firms are being contacted more frequently regarding potential projects. Larger interior design firms have seen the

greatest increase in billings for the quarter.

For March 2014, the index was at 52.7, and the new projects inquiries index at 63.5, creating a new benchmark.

The single-family sector continues to report steady increases, maintaining an index of well above 50, month over month for the past 12 months. The multifamily billings index has been more variable, ranging from 40 to 60, with a reported March index of below 50.

The nonresidential sector, including retail, office, hospitality, education, healthcare and government segments, all experienced a positive first quarter, reporting increased billings for all three months. Of particular note, the education segment broke free of a 13-month losing

streak, reporting increased billings for each month of the quarter. Despite a drop in Q1, the entertainment segment has demonstrated steady growth over the period March 2013 through March 2014.

Regionally, both the ASID IDBI and the AIA ABI revealed identical trends. Firms in the South and West reported increased billings, while the other two regions experienced a decline. AIA firms, classified by region, fall between a billing index of 40 and 60. IDBI firms fall between 40

and 70.

The Conference Board Expectations Index of consumer confidence suggests an economic outlook similar to that of the ASID IDBI. For example, in September 2013, the IDBI six-month outlook score was 70.9. At the close of the first quarter, that same score was 76.1. Likewise, the Conference Board Expectations Index stood at 76.5 in September 2013 and rose to 83.5 at the end of Q1 2014.

“Despite an overall weak economy during the first quarter of 2014, the IDBI suggests a positive outlook for the interior design industry, said Jack Kleinhenz, Ph.D., who partnered

with ASID research director Andy Whittaker on the index. “I remain optimistic about the balance of the year. Income, employment and consumer confidence continue to improve, suggesting sustained growth in all sectors.”