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From Home Furnishing Business
Imax Prepares for Debut of Nikki Chu Home
April 30,
2014 by in Designer Weekly
Imax is gearing up to roll out the Nikki Chu Home line of accent furniture and home accessories this summer.
The line will make its debut on Joss and Main and Wayfair. The collection zeros in on creative usage of metallic finishes and offers accents in black and white.
Designer Nikki Chu’s philosophy is to create environments that are sleek and serene, with touches of glamour. Her interiors are accented by distinctive pieces, eclectic finds and timeless style. She mixes modern lines with a vintage flair that aligns with a dramatic fashion-fused vision.
The designs are bold yet elegant, with inspiration from vintage ornate silhouettes becoming exaggerated and updated to create modern heirlooms. Details come directly from Chu’s passion for high fashion – classic designer quilting techniques, pyramid studs, and chain accents to mention a few. When the elements of her collection are combined, they create an edgy, modern statement, but when featured individually or in smaller groupings, the products show remarkable versatility for use in a wide variety of settings.