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From Home Furnishing Business

Selva Creates Italian Home Furnishings Hub

Italian case goods supplier Selva has created a hub for Italian-made home furnishings in its High Point showroom.

The company, which showcases its line in 200 Steele, has added leather upholstery from Max Divani and lighting from De Majo.

Philipp Selva, president and CEO, said the collaboration has been strong this market.

"We're showcasing three companies under one umbrella with shared marketing and presentation," he said. "It's a strategic alliance among three family-owned and run Italian companies."

The three companies have devised a plan under which retailers can order mixed containers of the three brands.

"It's the best of Italy right here in High Point," Selva said.

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