From Home Furnishing Business
Serta Enhances Trump Home iSeries
The Trump Home iSeries bedding collection at Serta has been redesigned.
The mattresses are have been enhanced with Serta’s latest hybrid mattress technology, which combines the company's dual-action gel memory foam with its most advanced innerspring support system. The new Trump Home mattresses offer an affordable solution to mattress shoppers interested in the benefits of gel memory foam, but who prefer the support of a traditional innerspring.
Every new Trump Home iSeries mattress features Serta's Cool Action Dual Effects Gel Memory Foam, which is the world’s first material to combine both the company's original MicroSupport gel and its MicroCool+ gel in a material with up to 25 percent more total gel than the original formula. Plus, Serta has upgraded its exclusive individually wrapped coil support system by adding more Duet Coils to help properly balance comfort and support across the mattress regardless of body type.
Mattress shoppers can also step up to the new top-of-the line Trump Home iSeries Profiles collection, which offers Serta’s most advanced comfort and support technologies. The premium mattresses also feature EverFeel technology, a Serta-exclusive designed to provide the cradling comfort you expect from memory foam without the need for time or temperature to adapt to your body.
Both collections offer a variety of models ranging in feel from extra-firm to luxuriously plush.
All Trump Home iSeries mattresses are compatible with a Serta adjustable foundation for a completely customizable and luxurious bedroom experience.
“Our retailers have seen a growing consumer interest in the hybrid mattress category,” said Andrew Gross, senior vice president of marketing for Serta. “The new Trump Home iSeries collection offers a unique solution to those interested in the benefits of gel memory foam, but hesitant to switch to an all-foam mattress. Mattress shoppers will feel confident with these products because of the high quality and attention to detail synonymous with the Trump Home brand.”
The all-new Trump Home iSeries mattresses are currently available at select Serta retailers. Suggested retail prices range from $1,299 to $2,999 for standard queen sets.
“We are thrilled to take our successful partnership with Serta to the next level with this latest mattress innovation,” said Cathy Hoffman Glosser, executive vice president of global licensing for The Trump Organization. “The Trump Home iSeries collection has been extremely successful since launching in 2012. Now, we are raising the bar for what shoppers can expect from a mattress once again by introducing Serta’s latest comfort and support technologies into the new 2014 collection.”