Daily News
From Home Furnishing Business
AmericasMart Building Furniture Presence
April 2,
2014 by in Market 
The master plan guiding AmericasMart’s home and design franchise growth will launch in July the Building 1 Floor 15 development program leading to a January 2015 opening at the Atlanta International Gift & Home Furnishings Market, according to David Savula, executive vice president of leasing.
The Floor 15 development adds more than 100,000 square feet of space created for design-led furniture, lighting and accents. The expansion expresses AmericasMart’s broader mission of delivering a product-rich market experience for designers, specifiers and specialty retailers needing the significant advantages of a single-source destination offering the full spectrum of lifestyle home furnishings merchandise in a sophisticated setting.
“This expansion is the true nexus of demand and performance,” said Jeffrey L. Portman Sr., vice chairman and president. “Our continuing growth in the home sector, particularly over the past four years, positions us to address space requirements both from existing exhibitors seeking larger footprints and new lines tapping AmericasMart’s global buying power. Those are the pivot points driving the Floor 15 mission.”
With a connecting bridge to Building 2 Floor 15, buyers will be able to seamlessly shop the expanded Home collection and its corresponding Gift collection both during AmericasMart’s four annual Markets and as part of its Open Daily marketplace.
The Floor 15 collection will be a vital part of AmericasMart’s Open Daily offerings. On weekdays between Markets, designers and retailers can get one-on-one attention from vendors of home furnishings and accessories, linens, rugs, gift, tabletop, gourmet, gardens, outdoor living and apparel purveyors as well as other benefits such as free parking promotions and complimentary entry for clients and guests. Buyers also can receive exclusive offers and educational seminars presented by industry thought leaders at monthly special events throughout the year.
Renderings of the updated 15th Floor will be available in July 2014 at the Market.