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From Home Furnishing Business

Magniflex Collaborates with Carolina Mattress Guild

Luxury Italian bedding vendor Magniflex will debut a new collection in collaboration with Carolina Mattress Guild at the April 5-10 High Point Market.

The collection includes six new mattresses under the Magniflex name:
three all-foam mattresses utilizing Magniflex’s signature, patented memory foam and memory gel technologies; and three “hybrid” mattresses combining Carolina Mattress Guild’s innerspring technology with Magniflex memory foam for more economical options.

All six mattresses also come equipped with specially designed “knock down” foundations from Carolina Mattress Guild. The collection was designed to be rolled up for easy, affordable shipping.

“We wanted to make sure that our new product line was shippable via UPS, keeping in line with previous collections,” said Marco Magni, global sales director at Magniflex. “Carolina Mattress Guild’s innovative innerspring technology and knock down foundations helped make that possible. It’s really a perfect match.”

This collaboration marks Magniflex’s first foray into the hybrid mattress market, targeting consumers with limited budgets who still want the
adaptive support and cooling comfort of Memoform, the brand’s innovative, proprietary memory foam that gently conforms to the body’s contours and reacts rapidly to heat and pressure to promote optimal temperature control, circulation, and spinal alignment.

The six new mattresses will be displayed at Market in the Carolina Mattress Guild showroom, space 100 in Furniture Plaza.

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