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From Home Furnishing Business

NAHFA to Debut Mobile App at High Point Market

March 7, 2014  by in High Point, Market   

Market attendees can learn more about the app by visiting the interactive hub in NAHFA’s Retailer Resource Center, on the first floor of Plaza Suites, where staff will help visitors explore its capabilities.

“As an association, we’re continually finding ways to better communicate with and educate both our members and the industry,” said Sharron Bradley, NAHFA’s CEO. “We encourage members to embrace technology in reaching their customers—and with our app we’re setting the example. The app gives instant and interactive access to information and allows users--and members--to connect with us anywhere, anytime.”

The NAHFA app will be available for free download starting March 24 in the App Store and Google Play. The app will allow users to access extended content from the Association, industry partners, and the association's magazine, view calendars and details of upcoming events (including access to event specials), and check in to Association events, all from their smart devices. The app will include member-only access to exclusive program offers, legislative updates, and more.

The mobile engagement platform will also allow users to participate in Augmented Reality (AR) experiences simply by scanning print pages. The potential for print to come to life with live video, slideshows, and interactive social media pages raises the bar on content. This will also open the door for NAHFA’s advertisers, sponsors, and vendors to showcase their products and services through AR.

The NAHFA has teamed with Emerald Home Furnishings for the High Point Market launch of the app. Using short-range communications technology, Emerald’s showroom will feature six interactive experiences. Beacons placed near showcased product will alert market attendees when they are in range, allowing them to learn more about the product and to give feedback.