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From Home Furnishing Business

Arkema Joins Restonic Marketing Team

Catherine ArkemaCatherine Arkema has joined the Restonic Mattress Corp. marketing team as designer of record for the company.

In her role as graphic designer, Arkema is responsible for creating inspiring designs to support the Restonic brand and all marketing and product initiatives. In addition to lending her skills to the development of the look, feel and visual experience of Restonic, she also will contribute to various design projects that support Restonic’s licensee and retail partners.

Arkema has a strong professional background in graphic and showroom design; and has a passion for branding, typography, illustration and package design. In her four and half years with Natura World Inc., she helped revitalize the corporate face of the company, rejuvenating its corporate branding, Web site, marketing materials and showrooms in both High Point and Las Vegas.
“While at Natura World, I concentrated on fine-tuning our brand message, keeping it current and fresh while aligning to the core values of the company,” said Arkema. “I’m eager to help Restonic continue its long-standing tradition of supporting the dreams of its customers.”

"We're excited for Catherine to pilot our marketing designs with creativity and innovation, said Ron Passaglia, President of Restonic, Buffalo, N.Y. “Her portfolio and personality are the exact combination we've been looking for in a graphic designer and I’m confident that the Restonic brand will thrive through creative collaboration of Catherine and our brand engineer, Julia Rosien.”
Restonic recently launched a content marketing strategy that included a blog, rebranded Web site and strong social media presence under the direction of Julia Rosien. All of this follows the company celebrating its 75th anniversary as a leading bedding manufacturer.

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