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From Home Furnishing Business

Kalaty Launches Custom Tibetan Rug Program

Kalaty Rug Corp. has launched Ultra, a new custom Tibetan-weave rug program that includes 40 all-new rug patterns exclusive to this program.

The broad range of transitional and modern designs in the Ultra program includes updated floral patterns, classical grillwork, Greek key motifs as well as a number of contemporary graphic designs.

The Ultra program--created for rug stores, furniture stores as well as for designers--offers dealers a broad choice of patterns and colors that can be ordered in any custom size in the customer’s choice of pattern and yarn type.

Customers choose from three materials for their rugs--100 percent premium wool, a combination of wool and Silkette, or 100 percent Silkette--and the rugs are available in short lead times with no up-charge for customization.

When a dealer purchases 10 or more 2 x 3 samples, a waterfall display rack is included at no charge along with the samples.

“The Ultra program offers our dealers great product plus a valuable service to pass on to their customers,” said Ariel Kalaty, a company spokesman. “In this age of customization, standard-size rugs are not always what customers are looking for, so Ultra provides our dealers with an alternative to offer to their customers. This is a program that we are very excited about, and we will continue to add new designs and colors to this program in the future.”

Kalaty, Hicksville, N.Y., operates showrooms in New York City, Atlanta and High Point.

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