Daily News
From Home Furnishing Business
Natuzzi Moves to Larger Las Vegas Furniture Market Showroom
January 24,
2014 by in Las Vegas, Market 
Natuzzi will show in World Market Center-B570. The larger showroom lets the company showcase a complete portfolio of four brands:
* Natuzzi Italia, the company's premium brand of made-in-Italy upholstery. In addition to fashion-forward sofas and chairs, Natuzzi Italia includes coordinating accent tables, lamps and accessories.
* Natuzzi Editions, which draws on the company's heritage as a pioneer in leather upholstery and combines that craftsmanship with affordability. Featuring a variety of new styles, materials and covers, these products are all designed in Italy and manufactured at Natuzzi Group plants.
* Natuzzi RE-VIVE, a new performance recliner distinguished by its innovative design and comfort. A major success at at the October High Point Market, RE-VIVE also won the Trophée de L'innovation award at November's Espritmeuble show in Paris.
* Softaly, the Natuzzi Group key account program of leather upholstery collections designed to deliver medium price points while keeping style and quality con-sistent with company standards.
Natuzzi's new Las Vegas showroom is more than double the size of the company's previous location in B-726, which was 5,000 square feet.
"The Las Vegas Market is a great opportunity to meet with western U.S. and Canadian customers and share the new opportunities ahead," said Giacomo Ventolone, marketing director for Natuzzi Americas. "Natuzzi is strongly investing in product innovation and marketing. In each of our business propositions, we are developing new product concepts and receiving great acceptance from existing and new clients."
"We're thrilled that Natuzzi is expanding its presence at the Las Vegas Market," said Craig Staack, vice president of home furnishings leasing for International Market Centers. "The addition of this new space shows the important role that the Las Vegas Market plays in the marketing strategies of growing companies."