Daily News
From Home Furnishing Business
Gloster and Dedon Join Forces
January 24,
2014 by in Outdoor Furniture, Product
High-end outdoor furniture vendors Gloster and Dedon have teamed to form a new company, DK Furniture Brands, that will own and promote both brands.
The new entity is based in Zürich, Switzerland. Under DK Furniture Brands, both companies, the German Dedon and the Swiss Gloster Furniture Holding, will continue to support their respective markets and remain unchanged in their design, sales and management structures.
“The Spirit, the creativity and innovative power of Dedon and Gloster combined with the sustainability, solidarity and business experience of the Diethelm Keller Group will bring these brands to a whole new level,” said Angelo van Tol, CEO of Diethelm Keller Investments and chairman of Gloster.
“I’m very excited to begin this new journey,” said Dedon founder Bobby Dekeyser. “We will carry on building a new vision of outdoor living, together."
Van Tol and Dekeyser have known each other since 1991, when they met each other at the Frankfurt Furniture Expo. After 22 years, their paths crossed again at the Milan Furniture Expo in 2013, where they began talks about building a worldwide leader in premium outdoor furniture.