Daily News
From Home Furnishing Business
Surya to Unveil Pillow Display System
January 21,
2014 by in Carpets / Rugs, Product 
Rug and home accessories vendor Surya will debut an innovative pillow display rack designed to give retailers and designers a space-conscious and visually engaging way to showcase their Surya pillow offerings.
The first display system of its kind, the Surya Pillow Tower holds up to 20 down- or poly-filled pillows, significantly increasing the number and variety of pillows that can be displayed within a retail space. The new system will be shown in Surya's Las Vegas Furniture Market showroom, World Market Center-C400.
Further strengthening the brand’s successful merchandising tool offerings--including the Complements Vignette Display introduced last year--the small footprint Pillow Tower display can be coordinated with individual vignettes to help drive overall accessories sales. Consumers are able to “try out” different looks at the point of purchase--increasing the likelihood of an incremental sale and a return visit to the store when future accessories needs arise.
The sleek design features a hidden shelving system that allows for easy stacking and convenient access to each pillow while preventing slippage. A lightweight, sturdy metal frame construction ensures portability for easy movement around the store.
“Today’s consumers not only expect to be able to select furniture and coordinating home accessories from a single location but also are looking for creative and inspired ways to build rooms that reflect their unique style,” said Satya Tiwari, president of Surya, Calhoun, Ga. “Our new Pillow Tower not only facilitates the design conversation between sales associates and customers, but also helps retailers to differentiate their business from the competition, helping to elevate accessories sales and increase customer satisfaction.”
To celebrate the launch of its latest merchandising tool, Surya is giving away a free Pillow Tower with qualifying pillow orders.