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Factoids offer brief snapshots of current topics pertinent to the Furniture industry based on our on-going research. Increase your grasp of current trends, consumer attitudes, and shifts within the industry through solid statistics and concise insight.

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Generation X Might Not Be a Bust After All Household Median Income

This is the second factoid in a series of four factoids focusing on Generation X. Historically named the “Baby Bust Generation,” babies born between 1966 and 1981 are now 35 to 50 years old. Sandwiched between the Baby Boomers and Millennials, Generation X is often overlooked by media and marketers as a worthy target – instead focusing on upcoming Millennials and their future economic influence. Once considered too small in size to make an impact, Generation X is now almost 70 million strong and is the largest generation of consumers alive ages 21 to 65.

GenXers are in their prime earning years. As Baby Boomers retire more high paying jobs will open up to experienced and ready GenXers. In 2015, median income was the highest for Generation X 45 to 49 year olds at $76,095, followed by 40 to 44 year olds at $72,143. In addition, the youngest of the GenXers, the 35 to 39 year olds, had the fastest growing incomes last year with median income increasing 9.2 percent over the previous year. The next factoid focuses on the education and children of Generation X.

Source: U.S. Census Bureau

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FastFact: Generation X in Midst of Prime Earning Years
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