Distribution Channels: Percent of Sales by Distribution Channel by Product
2015 by in General
This is the fourth factoid in a series detailing the Furniture Industry’s Distribution Channels. Factoid #4 shows the percentage of products sold in each distribution channel.
Furniture and Home Furnishing Stores. Traditional furniture stores along with specialty furniture retailers and home furnishings stores sold almost equal amounts of Upholstery (35.9%) and Living Room, Dining Room, and Bedroom (32.7%). Bedding is also a staple item in this channel at 23.2% of Furniture and Bedding sales, while there were fewer sales of Home Office and Computer Related (5.2%) and Outdoor and Patio (3.0%).
Electronic Shopping (Internet). Although the highest percent of Furniture and Bedding sales in Electronic Shopping belongs to Living Room, Dining Room, and Bedroom Furniture at 32.7%, the other 4 main products are all between 14.0% and 19.1% of this distribution channel’s total sales. The distribution of sales of each main furniture category is the most balanced in the Electronic Shopping.
Warehouse Clubs and Supercenters. These big box stores sell a mix of Home Office and Computer Related (36.1%), Living Room, Dining Room, and Bedroom (35.3%), and Outdoor and Patio (25.7%). Very little Bedding (1.7%) and Upholstery (1.2%) is sold through this channel.
General Merchandise Stores. The five main furniture categories are well distributed in General Merchandise Stores with Upholstery being the majority at 34.7% and the exception of Home Office and Computer Related Items only contributing 2.8% of sales.
Discount Department Stores. The vast majority of Discount Department Store furniture and bedding sales occur in the Living Room, Dining Room, and Bedroom category at 86.5%. Outdoor and Patio are 10.4% of sales, while the remaining products are 3.1% combined.
Home Centers. Outdoor and Patio furniture is mostly sold in Home Center and Other Building Material stores – accounting for 56.2% total furniture and bedding sales in this channel. The channel also sold 20.8% in Living Room, Dining Room, and Bedroom and 14.5% in Home Office and Computer Related items.
Department Stores. Bedding is still the largest segment of furniture products sold in Department Stores at 56.3% of product mix.
Other product mixes include 17.5% of sales in Upholstery, 15.8% in Living Room, Dining Room, and Bedroom, and 10.3% in Outdoor and Patio.