Distribution Channels: Percent of Sales of Product by Distribution Channel
This is the third factoid in a series detailing the Furniture Industry’s Distribution Channels. Factoid #3 determines the percent of sales of a product by each main distribution channel.
Upholstery. The vast majority of Upholstery is sold in Furniture and Home Furnishing Stores– 83.9% in 2012. 8.6% was sold through Electronic Shopping, while General Merchandise stores accounted for 4.2% of Upholstery Sales. The remaining distribution channels each made up less than 1.5%.
Casegoods. With 60.4% of Living Room, Dining Room, and Bedroom Furniture Sales, Furniture and Home Furnishing Stores are the primary distribution channel for these products. 14.4% are also sold through Electronic Shopping, while 7.0% sells in Discount Department Stores and 4.0% in Warehouse Clubs and Supercenters.
Home Office and Computer. The primary source of Home Office and Computer Related Sales are divided between Furniture and Home Furnishing Stores at 35.3%, Electronic Shopping at 31.0% and 15.1% sold in Warehouse Clubs and Supercenters.
Outdoor and Patio. The majority of Outdoor and Patio sales were sold online making Electronic Shopping 33.8% of distribution. 23.0% of sales occurred in Furniture and Home Furnishing Stores, 15.0% in Home Centers and Other Building Materials, 11.9% in Warehouse Clubs and Supercenters and 9.4% in General Merchandise Stores.
Bedding. Like Upholstery, Bedding is mainly sold in Furniture and Home Furnishing Stores, which include Specialty Bedding Stores, with 78.2% of sales, followed by Electronic Shopping at 11.5% and Department Stores at 5.8%.
Source: Figures reflect data from the U.S. Census of Retail Trade issued every 5 years – 2002, 2007, and 2012. Figures for 2014 have been estimated by Impact Consulting Services’ furniture industry model.