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Factoids offer brief snapshots of current topics pertinent to the Furniture industry based on our on-going research. Increase your grasp of current trends, consumer attitudes, and shifts within the industry through solid statistics and concise insight.

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Distribution Channels: Percent of Sales of Product by Distribution Channel




This is the third factoid in a series detailing the Furniture Industry’s Distribution Channels. Factoid #3 determines the percent of sales of a product by each main distribution channel.


Upholstery.  The vast majority of Upholstery is sold in Furniture and Home Furnishing Stores– 83.9% in 2012.  8.6% was sold through Electronic Shopping, while General Merchandise stores accounted for 4.2% of Upholstery Sales.  The remaining distribution channels each made up less than 1.5%.


Casegoods.  With 60.4% of Living Room, Dining Room, and Bedroom Furniture Sales, Furniture and Home Furnishing Stores are the primary distribution channel for these products. 14.4% are also sold through Electronic Shopping, while 7.0% sells in Discount Department Stores and 4.0% in Warehouse Clubs and Supercenters.


Home Office and Computer.  The primary source of Home Office and Computer Related Sales are divided between Furniture and Home Furnishing Stores at 35.3%, Electronic Shopping at 31.0% and 15.1% sold in Warehouse Clubs and Supercenters.


Outdoor and Patio.  The majority of Outdoor and Patio sales were sold online making Electronic Shopping 33.8% of distribution.  23.0% of sales occurred in Furniture and Home Furnishing Stores, 15.0% in Home Centers and Other Building Materials, 11.9% in Warehouse Clubs and Supercenters and 9.4% in General Merchandise Stores.


Bedding.  Like Upholstery, Bedding is mainly sold in Furniture and Home Furnishing Stores, which include Specialty Bedding Stores, with 78.2% of sales, followed by Electronic Shopping at 11.5% and Department Stores at 5.8%.


Source: Figures reflect data from the U.S. Census of Retail Trade issued every 5 years – 2002, 2007, and 2012.  Figures for 2014 have been estimated by Impact Consulting Services’ furniture industry model.


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Jim Sneed    9 years ago

Very interesting!

[Trackback]    9 years ago

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FastFact: Furniture Sales Breakdown via Distribution Channel
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