Rachel Ashwell to Headline IHFC/IFDA Luncheon

April 12, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on April 13, 2010

Rachel Ashwell of Shabby Chic fame will present "Staying True to Your Brand While Evolving in Today's Market," on this Sunday at noon in the International Home Furnishings Center's International Ballroom, as part of the International Furnishings and Design Association's IHFC Market luncheon.

Ashwell founded the iconic Shabby Chic brand in 1989, based on the aesthetics of beauty, comfort and function, and a marriage of great design with casual ease. Her vision and love of vintage style and flea-market finds quickly expanded and hit a chord with her customers who have found her comfortable and relaxed approach to design both reassuring and achievable. She has educated and inspired fans through a series of books.

Ashwell as been featured in top national home and lifestyle publications and hosted the former "Rachel Ashwell's Shabby Chic" television show on the Style Network and E! for four years.

Today Rachel Ashwell Shabby Chic Couture flagship stores are located in Santa Monica, Calif., New York and London. In addition, The Simply Shabby Chic is a line of home furnishings and décor in an exclusive partnership with Target stores.
 
The seminar and luncheon are sponsored by the IHFC and the IFDA, Carolinas Chapter, and a $20 fee includes lunch.  Advance registration recommended. Reservation is secured upon receipt of payment. Mail check to IHFC, Attn:  Holly Allred, PO Box 828, High Point, N.C, 27261. E-mail here to request a credit card authorization form.