Metafora Design Sets N.A. Launch through Platinum Decor

April 11, 2010  by in UnCategorized   

By Home Furnishings Business in Markets on April 12, 2010

Platinum Decor, New Orleans, has reached a distribution agreement for the North American launch of Metafora Design at the upcoming High Point Market.

Metafora Design, an artistically inspired, modern art and furnishings manufacturer from Brazil, will distribute exclusively through Platinum Décor for the United States and Canada. 

Metafora Design was founded by Adriano de Mendonca in 2002. With a university degree in architecture and a number of years dedicated to scale model making, the launch of his first sculptural exhibition was met with great success in South America. His work quickly expanded to the point where Metafora Designs today has an extensive body of work which is of extraordinary elegance and distinction.

"After coming to know of the work of Metafora Design over the last several years, we at Platinum have a deep respect for what is happening in this company," said Platinum Decor President Michael Adler. "We recognize that the evolution of this company parallels the evolution and accumulation of a great body of work by a gifted and talented artist. Adriano, the founder and artist behind the factory's work, describes how the inspiration from his work springs from his process of engaging with the materials as he works. In this way, each collection in and of itself is the inspiration for the next collection and in this way, the work keeps pushing itself forward as if Adriano is only the means to an end. I don€™t know if even Adriano understands this himself, but we at Platinum believe that Adriano is a truly gifted person who is accomplishing something very special."

Adriano de Mendonca will attend the High Point market for his company's launch in North America. Platinum Decor's showroom is in spaces 5H and 5I of the C&D Building.