Walter E. Smithe Launches Search for "Commercial Star"

April 11, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on April 12, 2010

Walter E. Smithe Furniture, Itasca, Ill., known throughout the Chicago area for its memorable commercials, has launched a contest in which the winner will appear in one of the company's upcoming TV campaigns.

The retailer's spots have included home design and entertainment expert Martha Stewart, sports icons Stan Mikita and Ernie Banks, and YouTube rapping sensation Sammy Stephens sharing the screen with Walter, Tim and Mark Smithe in Walter E. Smithe commercials.

Chicagoans can apply to join the ranks of the list by entering the "Be in a Walter E. Smithe TV Commercial" sponsored by the Eric & Kathy Morning Show, Chicago's top-rated morning radio program airing weekdays 5:30-10 a.m. on The Mix 101.9.

The winner will have walk-on role in an upcoming commercial.

"Chicago's best couch potato comedians and furniture fame seekers can enter to win a walk-on role in an upcoming commercial, to be filmed later this year," said Walter E. Smithe III.

Pitch people wannabees must apply Tuesday through Friday this week on the Eric & Kathy Scoop page here. Contestants must submit a photo and short pitch of their own about why they are perfect for the commercial. A panel of judges will pick three finalists and post their information online April 19. Listeners will then vote for their favorite, and the winner will be announced April 30.

Walter E. Smithe operates 13 showrooms throughout Chicagoland and northwest Indiana.