Barclay Butera Launches Lifestyle Brand

April 7, 2010  by in UnCategorized   

By Home Furnishings Business in High Point on April 8, 2010

Internationally renowned interior designer Barclay Butera will launch a collection of furnishings under his new brand, Barclay Butera Lifestyle at High Point Market, April 17-22.

Butera has partnered with manufacturer HFI Brands bring the industry what the team calls "aspirational designs at an attainable price point" pieces. Targeting mid-luxury markets, Butera's line aims to open up distribution to better department and specialty retailers around the country.

Barclay Butera Lifestyle will debut with 250-plus pieces in a 14,000-square-foot showroom, Market Square 330. Drawing inspiration from Butera's lifestyle design categories Town, Country, City, Modern Beach, and Plantation, the collection will offer complete suites for all living areas. Materials from high gloss lacquers, to rich rosewood finishes, mingle with bleached white-washed woods and more. The designers line of sumptuous carpets and textiles from Kravet will accent the collection.

Butera and HFI Brands look to offer spectacularly beautiful high-end furnishings to the customer with exceptional taste that is spending a bit wiser and more conservatively these days.

"Even our most affluent and discerning clients are looking for high style and great value," Butera said. "We've been manufacturing luxury furnishings since 1998 and have always wanted to explore this territory with our price points and broader product offerings. When we met with Steve McKee and HFI we knew we had finally found the right partner for the venture."

"When we decided to launch HFI Brands, the first person that came to mind immediately was Barclay Butera," McKee said. "This guy is a rising star within the world of design, and with his high energy and flawless taste we knew he'd deliver designs that would set the industry on fire."

Barclay Butera and HFI Brands will host a party to celebrate the launch on Sunday, April 18, from 5-8 p.m., with music, cocktails and canapes.

Butera's couture line of furnishings, Barclay Butera Home, continues to grow as well, with the new St. Tropez Collection shown in a new permanent space, IHFC-Interhall 400. Also on display: the new Barclay Butera for Hearst Castle Collection pillows and a follow up collection of 200-plus SKUs. Still to come this year is a collection of sisal carpets with Merida Meridian and lighting with Bradburn Lighting Gallery.