Leda Returning to High Point

April 7, 2010  by in UnCategorized   

By Home Furnishings Business in Case Goods on April 8, 2010

Case goods manufacturer Leda Furniture, Toronto, returns to High Point Market April 17-22 after a three-year absence.

"Times are still challenging, yes, but we feel that the time is right to showcase our new design introductions in High Point once again," said Leda President Marco Confalone. "We have still been introducing new collections even while away from High Point and these new designs will give retailers more of what consumers are wanting in their furniture buying experience."

Fusion is a contemporary bedroom and dining room introduction.  The group combines storage capabilities with condo and small room scale. The collection's Reveal Bed which features pull-out storage towers built into the headboard.

"These were specifically designed for bedrooms that cannot easily accommodate night tables," Confalone said.

Lounge is a new introduction of unique television stands and wall units designed for today's consumer. 

Aside from new collections making their High Point debut, Leda also will focus on options and other marketing programs. 

"Feedback we have received from designers, retailers and from our Web site inquiries have revealed finish options to be a key factor consumers are wanting," Confalone said. "Our market showcase will focus on recent second finish offerings for several of our collections."

Leda will also focus attention on its ongoing The Leda Advantage campaign, which outlines the advantages to retailers of Leda's domestic production, limited distribution, meaningful communication and quick-ship programs.

"We are anticipating a year of growth in 2010 with a focus on our domestic production and fashion-forward designs," Confalone said. "We want retailers to know that there is a benefit to them in working with Leda. Their floor space is important, therefore we need to ensure that they get the most from our products and programs."