Towner Named President at Theodore Alexander USA

April 7, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on April 8, 2010

Theodore Alexander USA has named Russell Towner president of the High Point-based marketing arm of high-end manufacturer Theodore Alexander.

Towner has 16 years of sales and marketing leadership in luxury brands. Most recently vice president of sales and marketing for Taracea USA, Towner held executive roles at Henredon, including senior vice president of sales and marketing. He's been responsible for sales and distribution of several licensed luxury brands including Ralph Lauren Furniture Collection, Barbara Barry Realized by Henredon and Taracea's Hearst Castle Collection.

"Russell Towner was chosen for this position because of his experience as a motivating and strategic leader," said Harvey Dondero, CEO of Theodore Alexander. "He possesses the business acumen and qualities we need to continue the extraordinary growth of Theodore Alexander USA. We expect he will lead the company to new heights in the coming years."

Towner reports to Dondero and will be responsible for overseeing the newly formed TA USA organization, which was established in January of this year. He will guide the development and implementation of strategic initiatives focused on growing the existing business and expanding the current reach of the TA product assortment. David Koehler, senior vice president of sales; and Doug Jermyn, vice president of operations report to Towner.

At High Point Theodore Alexander will launch an additional line, The Falconry, for its Althorp Living History collection; and partner with vintage furniture and antiques experts the Keno brothers for their debut collection.

"Theodore Alexander is putting programs into place that will exponentially grow the business, not only through its own well-respected brand, but also brands with far reaching recognition," Towner said. "TA USA is investing in product designs that will allow us to strengthen our retail relationships and take the company to the next level. I am impressed with the enthusiasm, energy level, and passion of the team and look forward to joining them."