Natuzzi Americas Names Brand Communications PR Agency of Record

April 5, 2010  by in UnCategorized   

By Home Furnishings Business in Leather Upholstery on April 6, 2010

Leather upholstery vendor Natuzzi Americas Inc., High Point, has named Greensboro, N.C.-based Brand Communications Inc. its public relations agency of record for the North American market.

Natuzzi Americas is responsible for marketing and sales of three distinct furniture brands in the United States, Mexico and Canada under the Natuzzi Group brand umbrella: Natuzzi Italy, Natuzzi Editions and Italsofa.

"Natuzzi's commitment to our North American retail partners includes consistent exposure of each furniture brand to its target consumers," said Brad Cates, senior vice president of sales, Natuzzi Italy. "It is equally critical to keep the trade informed about new company initiatives and we are pleased to announce that Brand Communications will assume responsibility for these activities."

Brand Communications specializes in public relations and marketing communications within the home furnishings industry and is owned by Leslie Newby, president.

"The Natuzzi name is synonymous with Italian leather furniture innovation and productive trade partnerships," Newby said. "I am eager to promote that legacy within our industry as well as to raise awareness for the Natuzzi Group brands at the consumer level."

Effective immediately, all North American related media inquiries regarding Natuzzi Group will be directed to Brand Communications.