Better Homes Now Have Mattresses

December 30, 2008  by in UnCategorized   

By Home Furnishings Business in Mattresses on December 31, 2008 The Better Homes and Gardens brand is being extended into sleep with a partnership with Five Star Mattress, a bedding company launched by the owners of Serta.

Better Homes and Gardens joined with Universal Furniture to create one of the most successful launches of the past two decades, according to a news release Tuesday, and the magazine has also teamed with Wal-Mart on an extensive line of products for bedrooms, bathrooms, dining rooms and living rooms that launched in the fall.

The Better Homes and Gardens mattress collection will consist of innerspring and specialty beds ranging in price from $799 to $1,599.

"We've listened closely to what female consumers are looking for in terms of bedding," said Donna Zett, President, Five Star Mattress. "Now, more than ever, women want affordability, comfort and quality. This new line delivers on all three fronts."

The new bedding line will be unveiled at the Las Vegas Furniture Market in February. Product will be available to consumers at furniture and sleep shops nationwide beginning in March.