Ikea Teams with "Tori & Dean"

April 5, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on April 6, 2010

Oxygen Media has secured Swedish home furnishings retail giant Ikea as a fully integrated sponsor of the cable network's show "Tori & Dean: Home Sweet Hollywood" Mediaweek reported Sunday.

The agreement includes product integration in two episodes of "Tori & Dean," in which the couple will renovate their kitchen with Ikea products.

In addition to branded vignettes, on-air billboards, tagged tune-ins and standard 30-second spots, Ikea also is exclusive sponsor of Oxygen network's Oxygenlive social media site.