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Sligh Launching "Premium Color Options"

By Home Furnishings Business in Bedroom on April 6, 2010

Home office, home entertainment and bedroom vendor Sligh Furniture, Holland, Mich., will launch a new Premium Color Options program targeting dealers with strong interior design business at the April High Point Market.

Nine standard premium colors are available including fresh olive, sassy green, vintage ivory, simply pewter, morning yellow, grey lux, rumba red, blue bliss, and vintage black. In addition, five specialty treatments are available: two-tone, a combination of any two standard color options; deeper tone, a deeper toning of any original Sligh finish; paint striping, which adds a translucent white to beautifully accent any color option; gold- or silver-leaf accents for elegant sophistication; and painted leather desk tops.

Sligh also now offers a custom color-matching option that allows consumers or designers to create a completely unique color story for their home.

Color Option finishes are available on any piece in Sligh's products line. Color Options are applied over the existing Sligh finish allowing this custom program to move with speed. With a distribution center and finishing artisans in North Carolina, Sligh can ship Color Options pieces in three to six weeks.

"We know from our test markets that Sligh Premium Color Options will be successful for designers presenting complete high-end solutions for rooms or homes," said Sligh Chairman Rob Sligh. "It competes in the luxury market where others offer color options and beautiful styling but no one offers all that plus the innovative function for which our products are also well known."



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