Women Assemble Ikea Better

December 8, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on December 9, 2008

When assembling Ikea furniture, women excel because, unlike men, female customers take a far more methodical approach to putting their purchases together, according to  Ikea's Petra Hesser, who heads the company's German unit.

According to an Associated Press report from Berlin, Hesser, 50, said men "never look at the directions and have the most problems with construction because they always think they can do that."

Women usually sort the parts in an orderly way, but men "throw them in a pile and then something goes missing," she said.

Women account for 40 percent of the retailer's customers, and men often accompany female friends and family to give approval for larger purchases.